Meet Shelley
The founder behind The Pink Box, bringing honesty and elegance to women's urinary health.
Hi, I'm Shelley, the founder of The Pink Box — a wellness brand born from years of navigating the reality of recurrent urinary tract infections.
After too many rounds of antibiotics and endless frustration, I began exploring alternative ways to support my urinary health. Through trial, error, and a lot of late-night research, I found certain supplements that truly made a difference — and quickly learned that some are far more effective than others.
"My mission with The Pink Box is to make a product I wish existed and have a one-stop shop for urinary health. I want women to spend less time worrying about symptoms and more time living their lives with comfort and confidence."
When I relocated to London, I noticed that many of the trusted, high-quality products I had relied on in the U.S. simply weren't available here. That gap inspired me to create The Pink Box — a space where women can easily access evidence-based supplements and practical tools for real, lasting relief.
But The Pink Box isn't just about products — it's about community. I want to create a safe, open space for women to share their experiences — what's helped, what hasn't, and what we've learned along the way. Because navigating UTIs can feel isolating, and it shouldn't have to be.
My mission with The Pink Box is to make a product I wish existed and have a one-stop shop for urinary health. I want women to spend less time worrying about symptoms and more time living their lives with comfort and confidence.
— Shelley
Founder, The Pink Box
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Our Mission & Values
Everything we do is guided by these three core principles
Evidence-Based
We believe in the power of science. Every ingredient in The Pink Box is backed by peer-reviewed research and clinical studies. No gimmicks, no pseudoscience—just honest, effective solutions.
Accessible
Comfort shouldn't be a luxury. We're committed to making urinary wellness affordable, easy to understand, and available to every woman who needs it—no complicated medical jargon required.
Community-Focused
You're not alone in this journey. The Pink Box is more than a product—it's a community of women supporting each other, sharing experiences, and reclaiming control of their urinary health together.
The Journey So Far
The Problem
Years of recurrent UTIs, countless doctor visits, and endless rounds of antibiotics with no lasting solution in sight.
The Research
Deep diving into scientific literature, discovering evidence-based natural solutions, and connecting with healthcare experts and fellow sufferers.
The Solution
Creating The Pink Box—a carefully formulated blend of natural ingredients designed to prevent UTIs and support urinary wellness.
The Mission
Building a community of empowered women who take control of their urinary health, supported by science and each other.
Reserve Your First Box
Join the waitlist for launch access and exclusive offers. Be part of a community that's changing the conversation around women's urinary health.
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Join our waitlist and be the first to experience The Pink Box UTI comfort kit UK.